From local roots to international standards

My name is Phan Hoang Phuong Anh. As an executive with over 18 years of profound expertise in hospitality, tourism, and high-end event management, I am driven by an enduring passion: showcasing the rich cultural heritage of Vietnam alongside world-class service standards. I founded Ana Group with the mission to bridge the gap between rich local heritage and the stringent expectations of the international market, positioning our enterprise as a trusted strategic partner for multinational corporations seeking innovative and comprehensive event and communication solutions.

Ana Group’s journey of growth and expansion is rooted in the heritage-rich landscape of Central Vietnam. With our headquarters strategically located on Tran Nhan Tong Street in Hoi An, we sit at the nexus connecting profound local cultural heritage with the modern economic vitality and vibrant event landscape of Da Nang, a city renowned for its exceptional quality of life.

I believe that the pinnacle of event organization lies at the intersection of a solid local foundation and a global operational vision. This philosophy shapes our comprehensive event ecosystem in Central Vietnam, where Ana Media & Entertainment and Maya MICE operate as a single, unified entity, perfectly complementing each other and inheriting each other’s full strength.

Within this shared ecosystem, Ana Media & Entertainment serves as the core force driving project execution. Leveraging our deep understanding of local culture, an in-house team of experts, readily available equipment, and an extensive network of local talent, we bring every concept to life with flawless precision. We take pride in being a trusted local guide, delivering outstanding solutions while maximizing cost-efficiency for our clients.

Concurrently, as economic integration brings global enterprises to Central Vietnam, large-scale events demand innovative thinking. Therefore, we run Maya MICE as the essential piece that embodies the Group’s “future-oriented mindset.” We elevate corporate events by strictly adhering to international execution standards, maintaining professional discipline, and ensuring meticulous attention to detail.

This organic, “two-in-one” synergy combines exceptional execution capabilities with sharp strategic insight. I am fully confident that Ana Group will be the ideal partner for domestic and international corporations to create premier event experiences that deliver sustainable value right here in Central Vietnam.